Capitalist Eloquence

Nirmalya Kumar, Professor of Marketing at London Business School, and a renowed marketing guru:

“Q: Do you think the growth of retailers — like Reliance, etc — and the advent of biggies like Wal-Mart could kill the small grocer or kirana shop in India? A: It’s very simple: no competitor can kill another competitor. A competitor gets killed only when the customers stop visiting him. Because of India’s socialist and communist structure, we think companies kill each other. Actually, it is the consumers who choose which companies to go to. No big retailer can kill the kirana shops. Their fate rests with the consumers.”Read the full interview on Rediff. There was also an online chat with him few days back, if you’re really interested in the Indian retail scenario.