On the occasion of India’s 60th Independence Day, the news world and blogosphere is abuzz with the news story that Calculus was created in India, 250 years before Newton. The official news source says: A little known school of scholars in southwest India discovered one of the founding principles of modern mathematics hundreds of years
While India plans a six-fold increase in spending to tackle AIDS, it is desperately searching for its own Mr. Condom: Mechai Viravaidya, a former Cabinet minister in Thailand, emerged as an AIDS-fighting crusader in the ’90s with an aggressive campaign to distribute condoms and educate the Thai public about HIV, helping to significantly cut that
On the heels of my earlier post on condom advertising in India, comes this. Protests in Madhya Pradesh over Crezendo, a vibration-enhanced condom, reached a crescendo in political circles. Kudos to the Union Health Minister, Ramadoss, for sticking to his guns!
When I watch a movie on TV, I’ve observed that the time interval between ad breaks is not uniform, rather it decreases as the movie progresses. Towards the end, it is almost like the Fibonacci in reverse. What I mean is when the movie starts, there are no ads for, say, the first 30 minutes.
Imagine being in charge of AIDS-prevention in India, where you’ve to market condoms to the masses, amidst this country’s socio-religious-conservatively charged atmosphere. Rather than cringing at the thought, some people actually rise up to it, and produce some great advertising campaigns. Condoms for the India’s trucking community, are branded as “Dipper”. They are inspired by
I’ve always enjoyed Amul Butter’s ads. Did you know you can view most of the Amul ads right from 1976 to the present on Amul’s site? (Disclaimer: this blog author will not be held responsible for the hours of time a reader may waste following this link). “For 30 odd years the Utterly Butterly girl has
Mumbai’s dabbawallas never cease to amaze me. They have received temendous publicity in the last few years, mostly because of the Six Sigma certification by Forbes, the Prince Charles visit and wedding invitation, and the support of Virgin’s Richard Bramson. But this was news to me: “Microsoft has tied up with Dabbawallas to Offer ‘Asliwala