When I watch a movie on TV, I’ve observed that the time interval between ad breaks is not uniform, rather it decreases as the movie progresses. Towards the end, it is almost like the Fibonacci in reverse. What I mean is when the movie starts, there are no ads for, say, the first 30 minutes.
Imagine being in charge of AIDS-prevention in India, where you’ve to market condoms to the masses, amidst this country’s socio-religious-conservatively charged atmosphere. Rather than cringing at the thought, some people actually rise up to it, and produce some great advertising campaigns. Condoms for the India’s trucking community, are branded as “Dipper”. They are inspired by
I’ve always enjoyed Amul Butter’s ads. Did you know you can view most of the Amul ads right from 1976 to the present on Amul’s site? (Disclaimer: this blog author will not be held responsible for the hours of time a reader may waste following this link). “For 30 odd years the Utterly Butterly girl has
Mumbai’s dabbawallas never cease to amaze me. They have received temendous publicity in the last few years, mostly because of the Six Sigma certification by Forbes, the Prince Charles visit and wedding invitation, and the support of Virgin’s Richard Bramson. But this was news to me: “Microsoft has tied up with Dabbawallas to Offer ‘Asliwala